COLLECTIVE MEMORY IN THE CONTEXT OF CONTENT RECONFIGURATION: THE ANECDOTES OF THE SOVIET AND POST-SOVIET ERA

The article considers the phenomenon of collective memory as a resource social interaction, legitimization practices. In particular, attention is paid to aspects reconfiguration content Soviet and post-Soviet periods. Societies remember differently. Ukrainian society has traumatic experience gained result transformational processes collapse Union, formation an independent state, democratic political order. considered in more detail on example results study reflected anecdotes. authors noted that anecdote mechanism for translating cultural meanings into societies. represents symbolic systems objective manifestations memory. Based analysis research by method using online program Voyant Tools, reconfigurations anecdotes were recorded: from private; local toponymic discourse global; ridiculing policy state through humor historical events Ukraine.